Johnson, Rosen & O'Keeffe LLC Johnson, Rosen & O'Keeffe LLC
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Jay O'Keeffe

Jay O'Keeffe

Roanoke, Virginia

Jay focuses his practice on appellate litigation and consumer-protection law. He has briefed or argued dozens of cases before the Supreme Court of Virginia, the United States Court of Appeals for the Fourth Circuit, and the Court of Appeals of Virginia. He also publishes a blog, De Novo, that is available atwww.virginiaappellatelaw.com.

Often recognized for his appellate work, Jay has been named both a Virginia Super Lawyer and a Rising Star and was listed in Benchmark Appellate as a Local Litigation Star and designated as one of the Legal Elite for Appellate Law by Virginia Business magazine. He maintains an AV rating from Martindale-Hubbell and a 10/10 rating from Avvo.

Jay also devotes part of his practice to helping consumers who have been hurt by unethical business practices. When we make a deal, we are putting our trust in a business. It's too common these days for businesses to try to take advantage of that trust. Jay works with consumers who have been victimized by fraud, deception, or other illegal or bad-faith business practices to help level the playing field.

Areas of Practice

  • Civil Litigation and Appeals
  • Estate Planning and Probate

Bar Admissions

  • Virginia
  • U.S. Court of Appeals 4th Circuit


  • Harvard Law School, Cambridge, Massachusetts
    • J.D. cum laude - 2002
  • College of William and Mary
    • B.A. magna cum laude - 1999

Professional Associations and Memberships

  • Martindale AV Rated
  • Avvo 10/10 rating
  • Virginia Legal Elite 2016
  • Virginia Super Lawyers 2016
  • Virginia Super Lawyers Rising Stars 2008 - 2015
  • Benchmark Appellate Local Litigation Star 2013

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