Johnson, Rosen & O'Keeffe LLC Johnson, Rosen & O'Keeffe LLC
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Jay O'Keeffe

Jay O'Keeffe

Roanoke, Virginia

Jay focuses his practice on appellate litigation and consumer-protection law. He has briefed or argued dozens of cases before the Supreme Court of Virginia, the United States Court of Appeals for the Fourth Circuit, and the Court of Appeals of Virginia. Jay publishes an appellate blog, De Novo, that is available at www.virginiaappellatelaw.com. He also publishes a consumer-protection blog, Virginia Consumer Protection Law, that is available at https://virginiaconsumerprotectionlaw.com.

Often recognized for his appellate work, Jay has been named a Virginia Super Lawyer and designated as one of the Legal Elite by Virginia Business magazine. He maintains an AV rating from Martindale-Hubbell and a 10/10 rating from Avvo.

Areas of Practice

  • Appeals
  • Civil Litigation
  • Consumer-Protection Law

Bar Admissions

  • Virginia
  • U.S. Court of Appeals 4th Circuit


  • Harvard Law School, Cambridge, Massachusetts
    • J.D. cum laude - 2002
  • College of William and Mary
    • B.A. magna cum laude - 1999

Professional Associations and Memberships

  • Martindale AV Rated
  • Avvo 10/10 rating
  • Virginia Legal Elite 2016 - 2019
  • Virginia Super Lawyers 2016 - 2019
  • Virginia Super Lawyers Rising Stars 2008 - 2015
  • Benchmark Appellate Local Litigation Star 2013

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